Rise in craft beer popularity in the U.S (video in description)
It seems like in today’s day and
age, most people have either tried some type of craft beer or already consume
it regularly. To some people, craft beer is the only kind of beer/alcoholic
beverage that they will drink because of the unique flavors that some of them
have to offer. These interesting yet tasteful flavors have created a community
unlike any other, one in which has grown in popularity in recent years. The
craft beer community has seen a rise due in part to the blandness of the 1970’s
in the United States. During this time period many foods and beers were
criticized for their lack of flavors. Then during one of the worst economic
periods in the country’s history a changed occurred, people found their
fondness for flavorful beers. Due to the economic hardships people felt, many
stopped buying “big ticket” items like homes or cars and instead geared their
money towards the simple luxuries in life. A cheap craft beer offering a world of
different types of flavors allowed for people to escape whatever financial
troubles they had during this time in history, and instead let them enjoy both
themselves but also the unique flavors found in craft beers.
More
recently, with the boom of the digital age and the seemingly endless outreach
of the internet, the craft beer industry is beginning to see a boom in the U.S
market like they have never seem before in this industry. The internet has
allowed small craft breweries to not only engage in direct talks with their
consumers to gain feedback, but it has allowed for a boundless community of
craft beer enthusiasts to engage in trades and talks. Now people from not only
around the country, but around the world are able to trade different types of
craft beers to experience all the industry has to offer and is a main reason
for the increased popularity in recent years.
Credit: Alana Kakoyiannis and Kamelia Angelova
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